Privacy Policy

1. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Personally identifiable information, such as your name, email address, telephone/WhatsApp number, company name, shipping address, and billing details, which you voluntarily provide to us when you submit an inquiry, request a quotation, complete a lead or contact form (including forms you reach from our advertisements), or contact us via our website forms, email, or social media channels (including Facebook and WhatsApp).
• Derivative Data: Information our servers automatically collect when you access the Site, such as your IP address, browser type, operating system, access times, and the pages you have viewed directly before and after accessing the Site.
• Cookies and Tracking Technologies: We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience, and to measure our advertising. See the section on cookies, pixels and advertising technologies below.

2. How We Use Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:

• Process your inquiries, quotation requests, and purchase orders for automotive starter motors, alternators, and components.
• Communicate with you regarding order status, shipping updates, technical specifications, and customer support.
• Send you marketing and promotional communications (such as newsletters, new product catalogs, or special offers via email, WhatsApp, or Facebook), provided you have consented.
• Measure, analyse and improve our advertising, and show our products to people who may be interested in them on other platforms (see the section on cookies, pixels and advertising technologies).
• Improve website performance, user experience, and analyze usage trends.
• Comply with legal obligations, resolve disputes, and enforce our terms and conditions.

3. Cookies, Pixels and Advertising Technologies

We and our service providers use cookies, web beacons, pixels and similar technologies. They help the Site work, remember your preferences, tell us how the Site is used, and support our advertising.

• Our advertising and analytics partners: We work with advertising, analytics and social media partners, including Meta Platforms, Inc. (Facebook and Instagram). Their tools include the Meta Pixel, the Conversions API and lead forms. When these tools are active, our partners may receive information such as the pages you visit, the products you view, your device and browser type, your IP address and approximate location, and — where permitted and where you have provided them to us — hashed identifiers derived from your email address or phone number. We and our partners use this information to measure the performance of our advertising, to reach people who may be interested in our products, and to show relevant advertising on other websites and platforms.
• Third-party cookies: Cookies set by our partners are governed by their own privacy policies. We do not control those cookies. You can read Meta's Data Policy and manage the advertising you see on Meta platforms using the links below.
• How to control cookies and advertising: You can set your browser to refuse all or some cookies, or to alert you when cookies are being set; some parts of the Site may then not work as intended. Where required by law, we ask for your consent before setting non-essential cookies, and you may withdraw that consent at any time.

• Meta Data Policy
• Meta ad preferences (opt out of interest-based ads)

4. Disclosure of Your Information

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information except in the following cases:

• Service Providers: We may share information with trusted third-party vendors, advertising and analytics providers, logistics/shipping companies, and payment processors who assist us in operating our website, conducting our business, or servicing you.
• Legal Requirements: We may disclose your information where required by law, governmental requests, judicial proceedings, court orders, or legal process.
• Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

5. Data Retention

We keep personal data only for as long as it is needed for the purposes described in this Privacy Policy — for example, to answer your inquiry, quote and fulfil an order, provide after-sales support, meet our accounting, tax and record-keeping obligations, and resolve disputes. When data is no longer needed, we delete it or make it anonymous. If you ask us to delete your data, we will do so unless we are required to keep it by law.

6. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

7. Third-Party Websites

The Site may contain links to third-party websites and applications of interest, including advertisements and external services (such as Facebook, Instagram, WhatsApp, or YouTube) that are not affiliated with us. Once you have used these links to leave the Site, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information.

8. Policy for Children

Our products are intended for business and industrial buyers. We do not knowingly solicit information from or market to children under the age of 18. If you become aware of any data we have collected from children under age 18, please contact us using the contact information provided below.

9. Your Rights Regarding Your Data

Depending on your location (such as the EU under GDPR or California under CCPA), you may have certain rights regarding your personal data, including:

• The right to access, update, or delete the personal information we have on you.
• The right to object to or restrict the processing of your data.
• The right to receive your data in a portable format.
• The right to opt-out of receiving marketing communications from us at any time.
• The right to lodge a complaint with your local data protection authority.

To exercise these rights, please contact us using the details below.

10. Legal Bases for Processing (EEA and UK)

If you are in the European Economic Area, the United Kingdom or Switzerland, we process your personal data on the following legal bases: your consent (marketing communications and non-essential cookies); the performance of a contract or steps taken at your request (quotations, orders, delivery and after-sales service); our legitimate interests (answering inquiries, improving our products and services, measuring our advertising and preventing fraud), balanced against your rights; and compliance with legal obligations (accounting, tax and record-keeping).

11. International Transfers

Our company is based in China, and our service providers (including advertising, analytics, hosting and logistics partners) may process data in other countries, including the European Economic Area, the United Kingdom, the United States and other regions. Where personal data is transferred from the EEA or the UK, we take steps to ensure appropriate safeguards are in place, such as standard contractual clauses or an equivalent mechanism.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by updating the "Effective Date" and "Last Updated" dates at the top of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates.